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With the latest Google update a lot has changed in the SEO world, before now there have lots of linking building and keyword stuffing, all of that have been truncated with the latest update. A lot of site got slam, losing ranking as well as traffic.
when Google panda was released which was meant to target less quality articles, a lot of people thought that was all, majority of webmaster did find a way to bypass the filter by making use of spinning tools in producing massive amount of less quality articles, then Matt Cutt Google senior staff in the SEO department claim that about 12% of website in their index was affected but now here comes another update code named “penguin” which he said about 3% of site in their index was filtered out .
I will say with this latest update a lot have changed in the SEO world their have been a lot of foul cry by webmaster whose site got hit with the new update.
Lots of traffic and page rank to most of the affected site had dropped, while some site are no where to be found in Google search engine, this inturn implies that so many people including webmasters who are earning a living through the net will surly going to have a hard time while this update last, in addition, so many people, especially those working for this webmaster are going to loss their jobs as a result of the new update released by Google late last month.
Lots of traffic and page rank to most of the affected site had dropped, while some site are no where to be found in Google search engine, this inturn implies that so many people including webmasters who are earning a living through the net will surly going to have a hard time while this update last, in addition, so many people, especially those working for this webmaster are going to loss their jobs as a result of the new update released by Google late last month.
Google Penguin - Ways to Escape Penguin
Penguin is the way in which Google uses its filter to cramp down sites with less quality content and lots of less quality links pointing to the site, thus the main aim of Google penguin is to deal with over optimization or we can as well call it negative SEO.
This has to do with both onpage SEO and off page SEO.
Now, for your site to be free from penguin, here are certain things you need to do and others you must avoid, though this tips is not new, but is it the sure way to go in other to avoid losing traffic and page rank.
- Your blog or site must contain quality contain
- Learn to build link to your site slowly thus making it look natural in the eye of Google.
- Stay clear from using black hat method for building links to your site, this thus means that you should avoid the use of software in building backlinks to your site.
- Diversify your links, make sure all your links are not from one place
- Diversify your anchor test, using one particular keyword in building links to your site, is a sure of way attracting goggles red flag. The best approach to anchor text is to vary it thus making it look natural in the sight of the search engine.
Is Google fair with penguin?
That is the big question a lot SEO master are asking, with the new update you will notice that there are some sites that have less quality content and loads of backlinks still ranking well with massive traffic, while other site that have well written article which are meant to add value to searchers are devalued.
There are lots of cases right now whereby sites with quality content and backlinks are stripped off it ranking and traffic without proper analysis by the filter, this is really not fair. I know Matt Cutt and his team is doing a good job trying to clean off less quality content off their search engine but then they should take proper look to other site that meet with their guidelines and restore such site ranking and traffic.
There are lots of cases right now whereby sites with quality content and backlinks are stripped off it ranking and traffic without proper analysis by the filter, this is really not fair. I know Matt Cutt and his team is doing a good job trying to clean off less quality content off their search engine but then they should take proper look to other site that meet with their guidelines and restore such site ranking and traffic.